Understanding how to start a legitimate online business starts by first understanding the way online marketing and sales works. Below I have outlined 5 different phases that you can use to help you prepare and successfully launch your online business Although following these phases will drastically increase your chances of success, ultimately the key to your online success will fall on your own unique ability to get things done! Your drive, determination, ability to set goals and follow through with them will determine your level of success with your online business. Most people tend to rush into things without doing their proper due diligence and research. You need to first know what it is you’re promoting or marketing. Is it a physical product or service? Who your target market is and what do they expect to gain from your company or business. Once you take a moment to figure this out then, you’ll move on to phase 2 of your initial set up.Phase 1 – Register your Business EntityThis is so Important but yet most people totally skip it. Getting your company registered with your state will save you a ton down the road. You can find tons of resources online to register your business name with your state. If you want to create a legitimate online business do yourself a favor and take care of the legal side of your business right from the beginning It will allow you to operate as a legally registered business, accept forms of payment under your business name, hire staff (if needed), write off business expenses, open up business accounts, open up a line of credit for your business, save you in instances when someone trying to sue you and you have the benefit of being able to write of business expenses using your company’s Tax ID number.Phase 2 – Choosing your nicheThis is the simplest step but, for some can take the most time to overcome. I suggest you choose a niche in which you know. Try to go into a niche that you’re comfortable with that you’re also interested in. Don’t let the products decide what niche you’re going to go into. You choose your niche and then you choose a product that fits your specific niche. Don’t try to spread yourself too thin either. If your business is structured around music & equipment, avoid complicating things right off the bat by introducing other non related products that don’t coincide with your main product. Get good at selling one thing before you move on to the next.Phase 3 – Selecting Your Base of OperationsThis is the phase where you decide what online platform you will use to base your initial campaign from. If its physical products then you might want to start off by creating a seller account in the marketplace where your targeted audience is known to be, that receives a good volume of traffic. If you plan on going the digital route or information marketing, you will most likely need to create a website of your own. Whichever you choose, keep in mind that this should be your central hub for all traffic and communications between you and your potential customers. Your online business needs to look as legitimate as possible right from the start. People base a lot of their buying & interaction of perception. The more authentic and legitimate your online business looks, the greater your chances of converting visitors into potential customers and traffic into leads which ultimately converts into a paid customer.Phase 4 – Preparing Your Home Base to Open ShopOnce Phase 2 is completed and you’ve found your central hub make sure that you’ve done everything cosmetic that you can possibly do. If you want to look like a legitimate online business right from the start then it would be beneficial to have a company logo created and a few different website banners designed that match your overall theme. You can have this created for cheap by going to a site like fiverr.com. You also want to decide on a color theme for your website that matches your logo. You’ll need to choose who or what will be presented as the face of your online business. People want to know who or what figure represents this company in the public eye.Phase 5 – Getting CustomersOnce you have went through the 4 phases and you have a product or service to promote your next step will be to drive customers or leads to your online business. What’s having the best product or service in the world if no one can find it? No good at all. There’s two forms of driving customers to your online business or as we online marketers refer to it as “driving traffic” and that’s the free way or the paid way. Paid ways include but are not limited to google ads, banner advertisements on other high traffic websites, TV advertising radio & newspaper ads. Some free ways to drive traffic and generate leads/customers consist of social media, word of mouth, youtube.com, blogging & article marketing or joining a network with other like-minded individuals The free ways could appear to be slower, results wise but in the log run can be the base source of stable traffic & leads for your business, if your marketing budget was to dry out. Consider your budget and map out your strategy wisely.
SPDN: An Inexpensive Way To Profit When The S&P 500 Falls
Summary
SPDN is not the largest or oldest way to short the S&P 500, but it’s a solid choice.
This ETF uses a variety of financial instruments to target a return opposite that of the S&P 500 Index.
SPDN’s 0.49% Expense Ratio is nearly half that of the larger, longer-tenured -1x Inverse S&P 500 ETF.
Details aside, the potential continuation of the equity bear market makes single-inverse ETFs an investment segment investor should be familiar with.
We rate SPDN a Strong Buy because we believe the risks of a continued bear market greatly outweigh the possibility of a quick return to a bull market.
Put a gear stick into R position, (Reverse).
Birdlkportfolio
By Rob Isbitts
Summary
The S&P 500 is in a bear market, and we don’t see a quick-fix. Many investors assume the only way to navigate a potentially long-term bear market is to hide in cash, day-trade or “just hang in there” while the bear takes their retirement nest egg.
The Direxion Daily S&P 500® Bear 1X ETF (NYSEARCA:SPDN) is one of a class of single-inverse ETFs that allow investors to profit from down moves in the stock market.
SPDN is an unleveraged, liquid, low-cost way to either try to hedge an equity portfolio, profit from a decline in the S&P 500, or both. We rate it a Strong Buy, given our concern about the intermediate-term outlook for the global equity market.
Strategy
SPDN keeps it simple. If the S&P 500 goes up by X%, it should go down by X%. The opposite is also expected.
Proprietary ETF Grades
Offense/Defense: Defense
Segment: Inverse Equity
Sub-Segment: Inverse S&P 500
Correlation (vs. S&P 500): Very High (inverse)
Expected Volatility (vs. S&P 500): Similar (but opposite)
Holding Analysis
SPDN does not rely on shorting individual stocks in the S&P 500. Instead, the managers typically use a combination of futures, swaps and other derivative instruments to create a portfolio that consistently aims to deliver the opposite of what the S&P 500 does.
Strengths
SPDN is a fairly “no-frills” way to do what many investors probably wished they could do during the first 9 months of 2022 and in past bear markets: find something that goes up when the “market” goes down. After all, bonds are not the answer they used to be, commodities like gold have, shall we say, lost their luster. And moving to cash creates the issue of making two correct timing decisions, when to get in and when to get out. SPDN and its single-inverse ETF brethren offer a liquid tool to use in a variety of ways, depending on what a particular investor wants to achieve.
Weaknesses
The weakness of any inverse ETF is that it does the opposite of what the market does, when the market goes up. So, even in bear markets when the broader market trend is down, sharp bear market rallies (or any rallies for that matter) in the S&P 500 will cause SPDN to drop as much as the market goes up.
Opportunities
While inverse ETFs have a reputation in some circles as nothing more than day-trading vehicles, our own experience with them is, pardon the pun, exactly the opposite! We encourage investors to try to better-understand single inverse ETFs like SPDN. While traders tend to gravitate to leveraged inverse ETFs (which actually are day-trading tools), we believe that in an extended bear market, SPDN and its ilk could be a game-saver for many portfolios.
Threats
SPDN and most other single inverse ETFs are vulnerable to a sustained rise in the price of the index it aims to deliver the inverse of. But that threat of loss in a rising market means that when an investor considers SPDN, they should also have a game plan for how and when they will deploy this unique portfolio weapon.
Proprietary Technical Ratings
Short-Term Rating (next 3 months): Strong Buy
Long-Term Rating (next 12 months): Buy
Conclusions
ETF Quality Opinion
SPDN does what it aims to do, and has done so for over 6 years now. For a while, it was largely-ignored, given the existence of a similar ETF that has been around much longer. But the more tenured SPDN has become, the more attractive it looks as an alternative.
ETF Investment Opinion
SPDN is rated Strong Buy because the S&P 500 continues to look as vulnerable to further decline. And, while the market bottomed in mid-June, rallied, then waffled since that time, our proprietary macro market indicators all point to much greater risk of a major decline from this level than a fast return to bull market glory. Thus, SPDN is at best a way to exploit and attack the bear, and at worst a hedge on an otherwise equity-laden portfolio.
The Vast Use of Telecommunications
Telecommunications is a term associated with technologies. These technologies include such luxuries like cell phones, land lines, satellite phones, radio stations, and television networks. The majority of people in the world can not live without these telecommunications, so much as to people who are having money issues are more likely to give up other luxuries such as buying name brand clothing, eating out at restaurants, or purchasing “play toys” like boats or motorcycles in order for the family to be able to use their cell phones at any point in time, and have 24/7 access to television. There is an extensive need of telecommunications specifically in the field of cell phones where everybody is using more of cell phones instead of the traditional landlines.Mobile phones companies have had a great amount of success with the booming industry. Some companies have made their money through charging unrealistic amounts to customers for unnecessary services and others have made money through having an extremely large customer base because of good services. Cellular phones companies have figured out how to keep new entrants down because of the high cost to start-up a new cell phone company in an area which already has three or four cell phone companies established in the area. This low entrant status has given the existing companies the chance to charge what ever price they want to customers.To be competitive in the cell phone industry, a company must be able to integrate new ways of making the customer feel that they are getting more than what they pay for. Many companies have offered a select number of calling plans. There are many cell phone plans from many different providers. Not all plans will be the same from country-to-country, state-to-state. The United States might charge more in bigger cities than in smaller towns. The United States might also charge more than say any of the European countries because the United States is much larger and has more people. Customers should be aware of what the company is charging the customer and what features and services are offered for free and which are an additional cost to the plan.Cellular phone companies have issues in the telecommunications industry. Some companies have had problems with particular producers and the specific products the companies want from the producers and that company not being able to get the product they requested. Other companies have had issues with people hacking into their systems and stealing information about customers and what websites they view on their internet capable phones. One company in particular is fighting against some hackers that stole their customer’s e-mail addresses of one of the company’s popular product. But even though the company has had issues with their products, the company has still managed to do impeccably well, inventing new products in other industries of the telecommunications world, considering the hack of email addresses could have been a major down set for the company.All in all, cell phone companies have done tremendously well in the telecommunications industry. Although some companies have had to struggle through some bad times, most cell phone companies have gained a competitive advantage in the industry. Their competitive advantage is enough to make others not want to start their own company but to purchase from these successful companies. Cell phone usage is through the roof and will probably continue to rise with newer technologies coming out every single day. Telecommunications is part of people’s everyday lives and people will not be less willing to give it up with the world becoming more and more technologically advanced.